Chromebook Marketing 101


I decided to check out my local Wallmart to see if they had the Acer CR7 Chromebook and they did. However, the presentation was not what I hoped for. For your awareness all of the technology in this Walmart was assembled in a single department which included televisions. On this particular day the sales person was assisting a customer with a television.

The laptop display consisted of a single row of products placed side by side separated by a small collection of cleaning accessories. Unlike the televisions which were running a demonstration video clip, without exception the screens on the laptops were black even though most were powered on. The other choices presented to customers included another Acer and a smorgasbord of Dell and HP units. I would consider all of the units low end with the most expensive priced less than $900.

A quick swipe across the touch pad brought the CR7 it to life but the unit was waiting for a login. Ouch! Remember the single sales person was assisting another customer with a television.

A Marketing Failure

Acer C7 Chromebook - 2

The only way a Chromebook will be sold at this Walmart is when the customer has already made the decision to buy it.

What is Chrome OS?

While the manufacturer is selling the hardware Google needs to be selling Chrome OS. Where is that happening? This is the question Google should be answering all of the time! If it were my decision I would have a web site (viz. Chromebook Experience) dedicated to this purpose where folks can discover the power and flexibility of the OS. Mix the content up with video, audio, and explore different kinds of use cases.

  • Chromebook for the professional
  • Chromebook for the college student
  • Chromebook for the young at heart
  • Chromebook for the elderly
  • Chromebook for Gaming

Make it easy to find! If you type in the phase “what is chrome os” in Google search, the response is underwhelming.

Add Value to the Retail Experience

Every Chromebook on every retail shelf should be wired into a presentation that demonstrates why this is a great purchasing decision. Optionally connect the buyer to the Chromebook Experience page if the internet is available. Help the customer realize the Chromebook is the right choice.

No one will purchase a product they either don’t know about or fails to understand the benefits.

2 thoughts on “Chromebook Marketing 101

  1. I agree that Google needs to do a better job helping retailers to explain the Chromebook concept. Chromebooks got off to a rocky start when they were first released, but Google has finally started to get the Chromebook message across to more and more manufacturers, retailers and analysts. Now they need to help the retailers promote that message to potential buyers.

    But what about Chromebook users that need to access Windows applications like Microsoft office? They can try products like Ericom AccessNow, an HTML5 RDP solution that enables Chromebook users to connect to Terminal Servers and/or VDI virtual desktops, and run Windows applications or desktops in a browser tab.

    There’s nothing to install on the Chromebook, so AcccessNow is easy to deploy and manage.

    For an online, interactive demo, open your Chrome browser and visit:

    Please note that I work for Ericom

  2. In Canada, Best Buy / Future Shop (both owned by the same company) have a monopoly on Chromebook sales. I assume at some point this will change, but for now we can’t even buy from or Google Play.

    On three separate visits to a Best Buy store, three different salespeople each strongly recommended that I ***not*** buy a Chromebook. They tried hard to sell me more expensive Windows devices. When I refused to switch, they let me walk out of the store empty-handed rather than sell me a Chromebook.

    How’s THAT for marketing?

    Google, as usual, doesn’t know if it’s day or night.

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